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Welcome.
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Trends & Analysis (PDF) Members - You Save $100! |
Our Price: $249.95
Member Price: $149.95 |
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The IHRSA 2009 Consumer Report, published in December 2009, takes a detailed look at the metrics and participation trends of America's fitness facilities.
Who's the typical club member? What sort of exercises do they prefer?
The Report provides authoritative, up-to-date answers- statistics on clubs members, including demographics, income, membership history, attendance, equipment usage, and much more.
Compiled and written by IHRSA and Sports Marketing Survey, it's an invaluable tool - a resource to consult before making new purchases, expanding a facility, etc.
If you're interested in learning more about health club consumers, this publication is for you! |
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Retain and Gain: Member Retention – the Key to Club Success (Webinar)
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Sleuthing 101: Background Checks and the Law
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IHRSA 2009 Consumer Report: Health Club Activity Usage, Trends & Analysis (PDF)
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Price: $59.00
Member Price: $39.00
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Price: $24.95
Member Price: $19.95
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Our Price: $249.95
Member Price: $149.95
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Online Education: IHRSA Webinar – Retain and Gain: Member Retention – the Key to Club Success
Presented by: Jarod Cogswell, General Manager / Regional Wellness Director, ClubSport Oregon / Leisure Sports, Inc.
In this webinar, you’ll:
- Learn how to minimize membership cancellations
- Review and understand the benefits of improved member retention
- Learn how to enhance your service culture and how it affects your membership retention
- Explore new member retention tools
- Learn how to dominate your competition
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Starts with general info, including the necessity behind pre-employment background checks for employers, citing statistics regarding falsified employment applications, employee theft & lawsuits, employer turnover costs.
(Please note that some states, such as California, have enacted specific laws relating to background checks for health club employees.)
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The IHRSA 2009 Consumer Report, published in December 2009, takes a detailed look at the metrics and participation trends of America's fitness facilities.
Who's the typical club member? What sort of exercises do they prefer?
The
Report provides authoritative, up-to-date answers- statistics on clubs
members, including demographics, income, membership history,
attendance, equipment usage, and much more.
Compiled and
written by IHRSA and Sports Marketing Survey, it's an invaluable tool -
a resource to consult before making new purchases, expanding a
facility, etc.
If you're interested in learning more about health club consumers, this publication is for you!
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Selling Club Memberships
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IHRSA's Guide to Managing Employee Performance (PDF)
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IHRSA's Guide to Health Club Cleanliness (PDF)
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Price: $69.95
Member Price: $59.95
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Our Price: $29.95
Member Price: $19.95
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Price: $14.95
Member Price: $9.95
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Selling Club Memberships presents an overview of the basic factors involved in health/fitness club membership sales. The DVD offers a proven 5-point plan for generating membership sales leads and reviews the key elements attendant to utilizing effective telephone skills in selling club memberships.
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Could you benefit from some guidance when it comes to managing, motivating, compensating and rewarding your club's personal trainers and sales staff? If so, be sure to read the association’s newest publication, IHRSA's Guide to Managing Employee Performance: How to Incentivize, Measure & Reward Outstanding Performance.
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In June 2008, IHRSA launched a research program to explore the ways in which perceptions of health club cleanliness have become an important part in retaining members. Specifically, we wanted to understand how club cleanliness affects member usage, retention and in-center spending. This research project—which includes an online survey of health club members and health club staff, along with a series of interviews among club operators—finds that members are indeed more likely to renew, recommend and increase the use of fee-based services and programs when they perceive the club to be clean.
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