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Welcome.
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Trends & Analysis (PDF) Members - You Save $100! |
Our Price: $249.95
Member Price: $149.95 |
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The IHRSA 2009 Consumer Report, published in December 2009, takes a detailed look at the metrics and participation trends of America's fitness facilities.
Who's the typical club member? What sort of exercises do they prefer?
The Report provides authoritative, up-to-date answers- statistics on clubs members, including demographics, income, membership history, attendance, equipment usage, and much more.
Compiled and written by IHRSA and Sports Marketing Survey, it's an invaluable tool - a resource to consult before making new purchases, expanding a facility, etc.
If you're interested in learning more about health club consumers, this publication is for you! |
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Sleuthing 101: Background Checks and the Law
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Take Back Your Life! (100 Brochures)
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Creating and Sustaining a Member-Service Culture
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Price: $24.95
Member Price: $19.95
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Price: $34.95
(100 copies)
Member Price: $24.95
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Price: $69.95
Member Price: $59.95
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Starts with general info, including the necessity behind pre-employment background checks for employers, citing statistics regarding falsified employment applications, employee theft & lawsuits, employer turnover costs.
(Please note that some states, such as California, have enacted specific laws relating to background checks for health club employees.)
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Order Ready-Made Mailers for your Prospective Members
IHRSA presents an easy marketing piece that you can use immediately.
Titled “Take Back Your Life!”, these self-mailing trifold brochures
reinforce the many benefits of regular exercise. Get the health
benefits of club membership in front of your best prospects.
Add your own labels for your return address and mailing address and
show how membership in your club can help anyone achieve their fitness
goals. Each brochure is 8.5”x11” and folded into thirds. Orders come
in bundles of 100.
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Explains what a “membership-service culture” really is and why it is so important. The DVD details the difference between a customer and a member and reviews why member retention is the outcome of good customer service. The DVD also discusses the key variables that most impact membership retention ,as well as examines what clubs can do to provide exceptional customer service.
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Retain and Gain: Member Retention – the Key to Club Success (Webinar)
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Financial Management: The Must KNOWs and DOs for Success in 2010 (Webinar)
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Engaging New Members in the Club
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Price: $59.00
Member Price: $39.00
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Price: $59.00
Member Price: $39.00
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Price: $69.95
Member Price: $59.95
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Online Education: IHRSA Webinar – Retain and Gain: Member Retention – the Key to Club Success
Presented by: Jarod Cogswell, General Manager / Regional Wellness Director, ClubSport Oregon / Leisure Sports, Inc.
In this webinar, you’ll:
- Learn how to minimize membership cancellations
- Review and understand the benefits of improved member retention
- Learn how to enhance your service culture and how it affects your membership retention
- Explore new member retention tools
- Learn how to dominate your competition
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Online Education: IHRSA's 2009 Webinar Series
Financial Management: The Must KNOWs and DOs for Success in 2010
Presented by Chris Evans and John Atwood, Atwood Consulting Group
- What’s your plan for 2010? Do you see growth, flat or decline in memberships, average dues, ancillary/profit center revenues?
- Is your accounting and financial system adequate for effective profit and loss tracking, budgeting, and forecasting?
- Discuss your 2010 Budget – key DOs and DON’Ts for the best practical application of your club’s resources
- Understand financial management and what you have to keep your eye on
- Review the top 5 priorities for financial management in 2010
Note: At the current time, the webinar archives are only accessible on Window's based PC's.
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Reviews the importance of a member’s first days, weeks, and months in the health/fitness club as a predictor and influencer of retention. The DVD details several basic steps that every club can take to get their members actively engaged during the initial stages of their new membership experience. The DVD also includes benchmarks from clubs that have made a concerted effort to focus on an active member engagement process during a member’s initial membership period.
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If you are an IHRSA member or a returning customer, login as a returning customer to begin shopping. Members, please use the same login information you use for IHRSA.org to receive our member pricing offers.
Forgot your password? If you are an IHRSA member and you have questions about your login, please email membership@ihrsa.org. If you have questions about your order, or are having ordering difficulties, please email info@healthylearning.com.
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